QID 150814

QID 150814: Pixel or Web Beacon Tracking Technology Found

A tracking pixel is also known as web beacon. When pixel technology is used, there is room for information to be leaked without the consent of the user. Under the GDPR, tracking pixels can only be used if the user gives consent. Tracking pixels retrieves analytic details. The tracking or marketing pixels allow cross-platform marketing, tracking the website visitors from one website or a social network to another one and presenting the targeted advertisement on different platforms, devices, or websites.

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Solution

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Vendor References

CVEs related to QID 150814

Software Advisories

Advisory ID	Software	Component	Link

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